University Project
YEAR
2021
CATEGORY
Store
STATUS
University Project
CLIENT
Adidas
TEAM MEMBERS
Bjarki Smarason
- YEAR : 2021
- CATEGORY : Store
- STATUS : University Project
- CLIENT : Adidas
- SIZE :
- TEAM MEMBERS : Bjarki Smarason
This project is dedicated to the translation of the Adidas sustainability values into a dynamic space. The aim was to create an environment where the customers could envision themselves using the Adidas product. Therefore, we wanted the user to feel as if they were in an outdoor, sporty environment. As a result, materials such as bamboo, moss, cork, and recycled artificial turf were used. Through diffused floor lighting, a basketball court outlines our created, which gives the geometric shape a new function and the feeling of familiarity. In addition, objects such as re-used basketballs are placed inside furniture to elevate the sense of recreational activity further. The result is an open, fresh space focusing is on client experience.